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From propaganda to public relations: Evolutionary change in the Chinese government
Chen,Ni
2014-01-16
Source PublicationAsian Journal of Communication
ISSN01292986 17420911
Volume13Issue:2Pages:96-121
Abstract

With recent institutional changes in China, the Chinese government at all levels seems to attach increasing importance to communicating with publics via public relations. How, then, has public relations been adopted as a governmental communication practice? This study attempts to address this issue through a survey of 68 Chinese government officials from three groups: one from Jiangsu Province, one from Henan Province, and one from the Federations for Women at both central and local governments. The respondents, mostly young and well educated, described their understanding, perception, and application of government public relations in their work within the context of recent transformations in public administration in China. The survey results show an evolutionary change: the Chinese government has moved slowly but surely away from propaganda to public relations. However, whilst these respondents tended to define government public relations as an ideal in terms of relationship building associated with the two-way symmetric model, in practice, they often handled the media relations by following only the one-way or asymmetric model. © 2003 Copyright Taylor and Francis Group, LLC.

DOI10.1080/01292980309364840
URLView the original
Language英語English
Scopus ID2-s2.0-34248055505
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF COMMUNICATION
AffiliationHong Kong Baptist University (HKBU),Hong Kong
Recommended Citation
GB/T 7714
Chen,Ni. From propaganda to public relations: Evolutionary change in the Chinese government[J]. Asian Journal of Communication, 2014, 13(2), 96-121.
APA Chen,Ni.(2014). From propaganda to public relations: Evolutionary change in the Chinese government. Asian Journal of Communication, 13(2), 96-121.
MLA Chen,Ni."From propaganda to public relations: Evolutionary change in the Chinese government".Asian Journal of Communication 13.2(2014):96-121.
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