During the 2011 UK public sector protests, controversy ignited over the "Miliband Loop", an unedited video from a pool interview showing Labour leader Ed Miliband to have provided largely the same answer in response to six questions. The interviewer subsequently complained in a TwitLonger that the incident epitomized the clash of public relations and journalism. In this paper we unpack the practical production of the pool interview as a delamination of the interview-as-lived from the interview-as-media-production-mechanism. We then explore professional and public understanding (or lack thereof) of exposure of this delamination issue and its relation to politics. While the controversy did not directly affect Miliband[U+05F3]s position as leader, it is clear that the Internet is a dangerous place for the old rules of mediatization.