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How consumers react to online reviews and managerial responses from marked source channels on an accommodation-sharing platform?
Li, Chunhong1,2; Deng, Lingfei1,2; Deng, Qiaoqiao1; Law, Rob3
2025
Source PublicationTourism Management Perspectives
ABS Journal Level2
ISSN2211-9736
Volume55Pages:101336
Abstract

Resource sharing, which is a common online platform merger or cooperation phenomenon, involves the sharing of online reviews and managerial responses (MRs) originating from competing platforms on a focal platform. However, how reviews and MRs marked as originating from different channels can sway the booking intention of consumers on the focal platform remains unknown. By considering consumer and host sides in the context of a two-sided accommodation-sharing market, our study addresses related issues by conducting econometric analysis and online experiments. Results show that subsequent consumers on a focal platform will tend to book a property with reviews and MRs marked as originating from the focal platform, instead of other competing channels. This study discusses the underlying mechanisms, namely, consumer trust and consumer-perceived host loyalty, by using source credibility theory. This study extends research on data resource sharing and provides valuable practical insights to platform managers and hosts.

KeywordBooking Intention Consumer Trust Consumer-perceived Host Loyalty Managerial Response Marked Source Channel Online Review
DOI10.1016/j.tmp.2024.101336
URLView the original
Language英語English
WOS Research AreaSocial Sciences - Other Topics ; Business & Economics
WOS SubjectHospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:001389645000001
PublisherELSEVIERRADARWEG 29, 1043 NX AMSTERDAM, NETHERLANDS
Scopus ID2-s2.0-85211723182
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
Corresponding AuthorDeng, Lingfei
Affiliation1.School of Tourism Management, Sun Yat-sen University, Guangzhou, China
2.Key Laboratory of Sustainable Tourism Smart Assessment Technology, Ministry of Culture and Tourism of China, Zhuhai, China
3.Asia-Pacific Academy of Economics and Management, Faculty of Business Administration, University of Macau, Macao SAR, China
Recommended Citation
GB/T 7714
Li, Chunhong,Deng, Lingfei,Deng, Qiaoqiao,et al. How consumers react to online reviews and managerial responses from marked source channels on an accommodation-sharing platform?[J]. Tourism Management Perspectives, 2025, 55, 101336.
APA Li, Chunhong., Deng, Lingfei., Deng, Qiaoqiao., & Law, Rob (2025). How consumers react to online reviews and managerial responses from marked source channels on an accommodation-sharing platform?. Tourism Management Perspectives, 55, 101336.
MLA Li, Chunhong,et al."How consumers react to online reviews and managerial responses from marked source channels on an accommodation-sharing platform?".Tourism Management Perspectives 55(2025):101336.
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