Residential College | false |
Status | 已發表Published |
Robotic companionship for solo diners: the role of robotic service type, need to belong and restaurant type | |
Huang, Jingwen (Daisy)1; Wong, Ip Kin Anthony2![]() ![]() ![]() | |
2025-02-04 | |
Source Publication | International Journal of Contemporary Hospitality Management
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ABS Journal Level | 3 |
ISSN | 0959-6119 |
Volume | 37Issue:3Pages:890-917 |
Abstract | Purpose: What kind of robotic service do customers prefer when they dine out alone? This study aims to investigate how robotic service type affects solo diners’ attitude toward robotic service and restaurant revisit intention, through the mediation of rapport. It also examines the moderating effects of the need to belong and restaurant type. Design/methodology/approach: Three experiments were conducted. Study 1 used a one-factor between-subjects design to test the effect of robotic service type on rapport and solo diners’ responses. Study 2 conducted a 2 (robotic service type: service-delivery vs entertainment) × need to belong quasi-experimental design to examine the moderation of need to belong. Study 3 used a 2 (robotic service type: service-delivery vs entertainment) × 2 (restaurant type: traditional restaurant vs solo-friendly restaurant) factorial between-subjects design to test the moderation of restaurant type. A qualitative study (Study 4) complements the experimental results based on semistructured interviews. Findings: Entertainment (vs service-delivery) robotic service has a stronger effect on solo diners’ responses, with rapport serving as a mediator. Additionally, solo diners with a heightened need to belong demonstrate an intensified rapport effect when receiving entertainment-oriented robotic service. Furthermore, restaurant type plays a moderating role between robotic service type and consumer responses. For traditional restaurants, solo diners who receive entertainment (vs service-delivery) robotic service tend to form stronger rapport and favorable responses. The results of the qualitative study elucidate and support the hypothesized relationships of the experimental studies. Practical implications: Restaurant operators could consider offering entertainment-based smart devices that allow solo diners to indulge themselves during the dining encounter. Restaurants could also design environmental cues that can signify a sense of comfort, such as redesigning tables with individual seats for solo diners to enhance their perceptions of shared characteristics among other solo diners in the same space. Originality/value: This research advances the literature on solo dining and robotic service, by investigating how human–robot interaction can fulfill solo diners’ relatedness goals, as self-determination theory suggests. This inquiry also represents an early attempt in the hospitality literature to empirically examine the influence of robotic service type on consumer responses through the mediation of rapport. |
Keyword | Need To Belong Rapport Restaurant Type Robotic Service Type Solo Diners |
DOI | 10.1108/IJCHM-05-2024-0654 |
URL | View the original |
Indexed By | SSCI |
Language | 英語English |
WOS Research Area | Social Sciences - Other Topics ; Business & Economics |
WOS Subject | Hospitality, Leisure, Sport & Tourism ; Management |
WOS ID | WOS:001381911900001 |
Publisher | EMERALD GROUP PUBLISHING LTD,Floor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND |
Scopus ID | 2-s2.0-85212829690 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
Corresponding Author | Lian, Qi Lilith |
Affiliation | 1.School of Tourism Management, Sun Yat-Sen University, Zhuhai, China 2.Faculty of Business Administration, University of Macau, Macao 3.Department of Integrated Resort and Tourism Management, University of Macau, Macao |
Recommended Citation GB/T 7714 | Huang, Jingwen ,Wong, Ip Kin Anthony,Lian, Qi Lilith,et al. Robotic companionship for solo diners: the role of robotic service type, need to belong and restaurant type[J]. International Journal of Contemporary Hospitality Management, 2025, 37(3), 890-917. |
APA | Huang, Jingwen ., Wong, Ip Kin Anthony., Lian, Qi Lilith., & Huang, Huiling (2025). Robotic companionship for solo diners: the role of robotic service type, need to belong and restaurant type. International Journal of Contemporary Hospitality Management, 37(3), 890-917. |
MLA | Huang, Jingwen ,et al."Robotic companionship for solo diners: the role of robotic service type, need to belong and restaurant type".International Journal of Contemporary Hospitality Management 37.3(2025):890-917. |
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