| Residential College | false |
| Status | 已發表Published |
| Coffee shop-naming practices in Shanghai | |
Liao, Cecily Ran1 ; Chan, Brian Hok-Shing2
| |
| 2024-11-28 | |
| Source Publication | Chinese Semiotic Studies
 |
| ISSN | 2198-9613 |
| Volume | 20Issue:4Pages:577-595 |
| Abstract | This study examines the naming practices of 303 coffee shop brand names in Shanghai from the perspectives of language choice, linguistic form, and semantic content, which are integral considerations in the naming process. All the collected names were categorized for various characteristics across these three dimensions. The results identify a number of characteristics of the coffee shop names, namely, the dominance of non-Chinese languages, widespread nonstandard forms, and various semantic content themes, including evocative names, emphasis on shop ambiance, business description, inclusion of subcultural elements, personalized names, and the use of positive descriptors and markers of geographical location. A content analysis of these names reveals that coffee shops are typically constructed as exotic, modern, trendy places that are popular among young customers. More notably, coffee shop naming is a trans-spatial practice that transforms the coffee shops into multirole sites and serves as a semiotic assemblage conveying special meaning to patrons; that is, the shops not only serve coffee and other food and beverages but may also provide an exotic cultural atmosphere in which customers receive emotional and spiritual sustenance, interact with friends, and even have surreal experiences. |
| Keyword | Cultural Atmosphere Multirole Sites Trans-spatial Practices Semiotics |
| DOI | https://doi.org/10.1515/css-2024-2028 |
| URL | View the original |
| Indexed By | ESCI |
| Language | 英語English |
| WOS Research Area | Linguistics |
| Publisher | Mouton de Gruyter |
| Fulltext Access | |
| Citation statistics | |
| Document Type | Journal article |
| Collection | DEPARTMENT OF ENGLISH Faculty of Arts and Humanities |
| Corresponding Author | Liao, Cecily Ran |
| Affiliation | 1.Chinese University of Hong Kong 2.University of Macau |
| Recommended Citation GB/T 7714 | Liao, Cecily Ran,Chan, Brian Hok-Shing. Coffee shop-naming practices in Shanghai[J]. Chinese Semiotic Studies, 2024, 20(4), 577-595. |
| APA | Liao, Cecily Ran., & Chan, Brian Hok-Shing (2024). Coffee shop-naming practices in Shanghai. Chinese Semiotic Studies, 20(4), 577-595. |
| MLA | Liao, Cecily Ran,et al."Coffee shop-naming practices in Shanghai".Chinese Semiotic Studies 20.4(2024):577-595. |
| Files in This Item: | Download All | |||||
| File Name/Size | Publications | Version | Access | License | ||
| Liao and Chan 2024.p（1276KB） | 期刊论文 | 作者接受稿 | 开放获取 | CC BY-NC-SA | View Download | |
Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.
Edit Comment