The impact of celebrity endorsement in influencing destination selection on outbound Chinese travelers

Residential College	false
Status	已發表Published
	The impact of celebrity endorsement in influencing destination selection on outbound Chinese travelers
	GLENN JAMES MCCARTNEY; Jose Ferreira Pinto
	2012-12
Conference Name	TTRA Asia Pacific Chapter Inaugural Conference & Annual General Meeting
Source Publication	TTRA Asia Pacific
Conference Date	30 November – 1st December 2012.
Conference Place	Taylor's University, Malaysia
Document Type	Conference paper
Collection	DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Recommended Citation GB/T 7714	GLENN JAMES MCCARTNEY,Jose Ferreira Pinto. The impact of celebrity endorsement in influencing destination selection on outbound Chinese travelers[C], 2012.
APA	GLENN JAMES MCCARTNEY., & Jose Ferreira Pinto (2012). The impact of celebrity endorsement in influencing destination selection on outbound Chinese travelers. TTRA Asia Pacific.

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