| Residential College | false |
| Status | 已發表Published |
| 澳門中小企善用人工智能工具與數據營銷 Macao SMEs make good use of artificial intelligence tools and data marketing | |
LIU TING CHI
| |
| 2024-10-03 | |
| Source Publication | Macao Daily澳門日報 |
| Abstract | 在全球數字化浪潮的推動下，人工智能(AI)工具與數據營銷成為企業提升競爭力的關鍵工具。面對澳門居民北上消費習慣日益普遍，本地市場營商挑戰提高，在澳門這樣的國際旅遊休閒城市，中小企尤其需要利用AI工具與數據營銷優化運營和提高市場響應速度。 |
| Newspaperver Section Name | 蓮花廣場 |
| Newspaperver Section Code | C-09 |
| Language | 中文Chinese |
| Document Type | Newspaper Article |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Recommended Citation GB/T 7714 | LIU TING CHI. 澳門中小企善用人工智能工具與數據營銷 Macao SMEs make good use of artificial intelligence tools and data marketing. 2024. |
| Files in This Item: | There are no files associated with this item. | |||||
Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.
Edit Comment