| Residential College | false |
| Status | 已發表Published |
| Navigating the CSR Landscape in China: Interplay between Confucian Tradition and Institutional Isomorphism | |
Singh, Ramendra1 ; Sy-Changco, Joseph Adea2 ; Chen, Junsong3; Bassig, Josemaria4
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| 2024-05 | |
| Conference Name | European Academic of Marketing Annual Conference |
| Conference Date | May 26 to May 31, 2024 |
| Conference Place | Bucharest, Romania |
| Country | Romania |
| Publication Place | Romania |
| Publisher | EMAC |
| Abstract | Purpose We examine the factors influencing Corporate Social Responsibility (CSR) in China. Despite the common perception of CSR in China as an adaptation of Western principles within the last three decades, we argue that the Confucian tradition, combined with institutional isomorphic pressures and their dynamic interplay, significantly shapes CSR initiatives among local firms. Design/methodology/approach Utilizing in-depth interview data from CSR executives representing 15 local firms in China, we employ a comprehensive coding approach to uncover underlying thematic patterns. Findings Our study emphasizes the key role of Junzi virtues from Confucianism and isomorphic pressures in shaping local firms' behavior. Qualitative findings underscore the substantial influence of Confucian tradition, particularly through normative pressures, alongside coercive and mimetic pressures linked to government CSR regulations and foreign practices. This results in a comprehensive model that captures the dynamic interplay of these forces, shaping local firms' CSR practices. Research limitations/implications Given that our data is derived from a sample size of only 15 CSR managers, it is essential to acknowledge the inherent limitations regarding the empirical generalizability of our findings. Practical implications Chinese firms have the potential to gain legitimacy in both societal and governmental contexts by crafting and executing CSR initiatives that are culturally sensitive and aligned with Confucian values. Originality/value Although our sample of Chinese firms shares certain characteristics with Western CSR models, it notably highlights the profound impact of Chinese culture and values. This impact is discernible in the prevalence of normative and coercive isomorphic pressures, which signify the firms' strong sense of obligation towards both society and the government |
| Keyword | : Corporate Social Responsibility, China, Confucianism, Institutional Isomorphism |
| Language | 英語English |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Singh, Ramendra |
| Affiliation | 1.Indian Institute of Management IIM Calcutta 2.University of Macau 3.Xi'an Jiaotong-Liverpool University 4.University of the Philippines Open University |
| Recommended Citation GB/T 7714 | Singh, Ramendra,Sy-Changco, Joseph Adea,Chen, Junsong,et al. Navigating the CSR Landscape in China: Interplay between Confucian Tradition and Institutional Isomorphism[C], Romania:EMAC, 2024. |
| APA | Singh, Ramendra., Sy-Changco, Joseph Adea., Chen, Junsong., & Bassig, Josemaria (2024). Navigating the CSR Landscape in China: Interplay between Confucian Tradition and Institutional Isomorphism. . |
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| CSR-in-China.docx（259KB） | 会议论文 | 开放获取 | CC BY-NC-SA | View Download | ||
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