Does a good firm breed good brand builders? The moderating role of person-CSR fit

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

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	Does a good firm breed good brand builders? The moderating role of person-CSR fit
	Tan, Alice J. M.; Chow, Cheris W. C.; Lai, Jennifer Y. M.; Loi, Raymond
	2024-06
Conference Name	Asia Academy of Management Conference
Source Publication	Asia Academy of Management Conference
Conference Date	June 25-29, 2024
Conference Place	Miri, Sarawak
Country	Malaysia
Document Type	Conference paper
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding Author	Tan, Alice J. M.
Affiliation	1.United International College 2.University of Macau 3.University of Macau 4.University of Macau
Recommended Citation GB/T 7714	Tan, Alice J. M.,Chow, Cheris W. C.,Lai, Jennifer Y. M.,et al. Does a good firm breed good brand builders? The moderating role of person-CSR fit[C], 2024.
APA	Tan, Alice J. M.., Chow, Cheris W. C.., Lai, Jennifer Y. M.., & Loi, Raymond (2024). Does a good firm breed good brand builders? The moderating role of person-CSR fit. Asia Academy of Management Conference.

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