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Does being there still matter after a service failure? The impact of robots’ physical presence on customer satisfaction
Yu, Jing1; Liu, Xiaoming2; Li, Jun3,4
2024
Source PublicationCurrent Issues in Tourism
ISSN1368-3500
AbstractThe increasing integration of robots in the hotel and tourism industries has led to the deployment of robots with varying physical characteristics in a range of frontline and backstage tasks. Despite this trend, the influence of physical presence, a fundamental element of a robot's physical attributes, on the customer service experience following a service failure has not been thoroughly investigated. This study intends to address this research void by conducting three experiments to exhibit the positive impact of physical presence on the customer service experience after service failures. In addition, the study identifies a mediating path (parasocial relationship) and two boundary conditions (service outcome and service type) that determine the effect of physical presence. These findings contribute to the knowledge of robotic services and provide insights for selecting robots with suitable physical features in service design.
Keywordphysical presence Service failure service outcome service type
DOI10.1080/13683500.2024.2376995
URLView the original
Language英語English
Scopus ID2-s2.0-85198051471
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Document TypeJournal article
CollectionUniversity of Macau
Affiliation1.Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macao
2.Faculty of Business Administration, University of Macau, Macao
3.School of Tourism Management, South China Normal University, Higher Education Mega Centre, Guangzhou, China
4.Faculty of International Tourism and Management, City University of Macau, Taipa, Macao
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Yu, Jing,Liu, Xiaoming,Li, Jun. Does being there still matter after a service failure? The impact of robots’ physical presence on customer satisfaction[J]. Current Issues in Tourism, 2024.
APA Yu, Jing., Liu, Xiaoming., & Li, Jun (2024). Does being there still matter after a service failure? The impact of robots’ physical presence on customer satisfaction. Current Issues in Tourism.
MLA Yu, Jing,et al."Does being there still matter after a service failure? The impact of robots’ physical presence on customer satisfaction".Current Issues in Tourism (2024).
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