Residential College | false |
Status | 已發表Published |
The impact of visual, auditory, textual stimuli on crowdfunding: evidence from tourism projects | |
Chen, Yihong1; Hu, Tao2![]() ![]() | |
2024-07-23 | |
Source Publication | Current Issues in Tourism
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ABS Journal Level | 2 |
ISSN | 1368-3500 |
Abstract | Discover the secrets to crowdfunding triumph. In start-up tourism enterprises, mastering the art of captivating and converting users into sponsors through multimodal stimuli is paramount. Researchers used deep learning to deeply mine the text, images and video promotional content of 3,659 travel crowdfunding projects and nine classifiers to predict crowdfunding project success dynamically. We unearthed fascinating insights: Images spark attention, but video and text drive user conversion to sponsorship. Speech tends to deliver information, facts, or opinions. Key successful project predictors include positive emotions, pro-social engagement, cognitive vocabulary, increased video scenes and rapid visual variation. While consistent multimodal data bolsters model clarity, it does not markedly boost prediction. Lastly, linear and tree-based models outperform their nonlinear counterparts and have better prediction results. |
Keyword | Computerised Video Content Analysis Crowdfunding Entrepreneurs Data Mining Deep Learning Forecasting Model |
DOI | 10.1080/13683500.2024.2378608 |
URL | View the original |
Indexed By | SSCI |
Language | 英語English |
WOS Research Area | Social Sciences - Other Topics |
WOS Subject | Hospitality, Leisure, Sport & Tourism |
WOS ID | WOS:001275316400001 |
Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND |
Scopus ID | 2-s2.0-85199497563 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | Faculty of Business Administration ASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
Corresponding Author | Hu, Tao |
Affiliation | 1.Department of Integrated Resort and Tourism Management, University of Macau, Taipa, China 2.Tourism management, Hainan University, Haikou, China |
First Author Affilication | University of Macau |
Recommended Citation GB/T 7714 | Chen, Yihong,Hu, Tao,Law, Rob. The impact of visual, auditory, textual stimuli on crowdfunding: evidence from tourism projects[J]. Current Issues in Tourism, 2024. |
APA | Chen, Yihong., Hu, Tao., & Law, Rob (2024). The impact of visual, auditory, textual stimuli on crowdfunding: evidence from tourism projects. Current Issues in Tourism. |
MLA | Chen, Yihong,et al."The impact of visual, auditory, textual stimuli on crowdfunding: evidence from tourism projects".Current Issues in Tourism (2024). |
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