To arrest rockfall boulders, baffles are constructed as steel members affixed on top of a concrete footing. Existing designs aim to prevent any footing rotation and steel member bending. As such, existing baffle designs require massive reinforced concrete footings and complex bolt and weld connections. Such designs have limited constructability and result in complex failure mechanisms (i.e., tensile failure of concrete foundation at connections). In this paper, we introduce a new baffle design concept that optimizes the balance between steel member bending and footing rotation to enable a compact design. Full-scale pendulum experiments are conducted to evaluate the proposed easy-to-construct and design baffle under successive boulder impacts of 50 kJ. It is demonstrated that by considering the effects of steel member deflection and concrete foundation rotation, the maximum impact force on baffles is reduced by up to two times when compared with those on a rigid barrier and the failure modes are simplified to either overturning failure of the footing or buckling failure of the steel member. A ratio that defines the flexural capacity of the steel member to the overturning capacity of the shallow concrete foundation is proposed to control the failure mode. The optimized baffle configuration for an impact energy of 50 kJ, with minimum residual deflection, has a target capacity ratio of 2.0.