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Artificial intelligence research in hospitality: a state-of-the-art review and future directions
Law Rob1; Lin Jiaxin1; Ye Huiyue1; FONG KA CHIO2
Source PublicationInternational Journal of Contemporary Hospitality Management
ISSN0959-6119
2024-04-29
Abstract

Purpose: The purpose of this study is to analyze state-of-the-art knowledge of artificial intelligence (AI) research in hospitality. Design/methodology/approach: This study adopts the theory-context-methods framework to systematically review 100 AI-related articles recently published (i.e. from 2021 to April 2023) in three top-tier hospitality journals, namely, the International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management and Journal of Hospitality Marketing and Management. Findings: Findings suggest that studies of AI applications in hospitality are mostly theory-driven, whereas most AI methods research adopts a data-driven approach. State-of-the-art AI applications research exhibits the most interest in service robots. In AI methods research, little attention was paid to the amid-service/experience. Research limitations/implications: This study reveals inadequacies in theory, context and methods in contemporary AI research. More research from hospitality suppliers’ perspectives and research on generative AI applications are advocated in response to the unveiled research gaps and recent AI developments. Originality/value: This study classifies the most recent AI research in hospitality into two main streams – AI applications research and AI methods research – and discusses the gaps in each research stream and latest AI developments. The paper then suggests future research directions to guide researchers in advancing AI research in hospitality.

KeywordArtificial Intelligence Tcm Framework Systematic Review Hospitality Service
Language英語English
DOI10.1108/IJCHM-02-2023-0189
URLView the original
Volume36
Issue6
Pages2049-2068
WOS IDWOS:001045096200001
WOS SubjectHospitality, Leisure, Sport & Tourism ; Management
WOS Research AreaSocial Sciences - Other Topics ; Business & Economics
Indexed BySSCI
Scopus ID2-s2.0-85167366158
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Document TypeReview article
CollectionASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorYe Huiyue
Affiliation1.Department of Integrated Resort and Tourism Management, Faculty of Business Administration, Asia-Pacific Academy of Economics and Management, University of Macau, SAR, Macao
2.Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, SAR, Macao
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Law Rob,Lin Jiaxin,Ye Huiyue,et al. Artificial intelligence research in hospitality: a state-of-the-art review and future directions[J]. International Journal of Contemporary Hospitality Management, 2024, 36(6), 2049-2068.
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