Ritual, although an old and traditional topic, has gained considerable popularity in the field of tourism studies. However, knowledge of rituals in tourism remains limited and conceptually underdeveloped. This research aims to provide a holistic understanding of rituals in tourism, describe the current research status, and identify gaps and future research directions. A systematic quantitative literature review was conducted, and 210 eligible articles were extracted for subsequent analysis. By mapping the current research status, this study demonstrates the need for a comprehensive conceptual framework based on rituals in the tourism field. Results of the review suggest that rituals in tourism tend to shift from public to individual. Accordingly, useful research is needed from emerging ritual-related concepts. Lastly, suggestions are provided to further enhance the role of rituals in tourism.