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Sparse Enhanced Network: An Adversarial Generation Method for Robust Augmentation in Sequential Recommendation
Chen, Junyang1; Zou, Guoxuan1; Zhou, Pan2; Yirui, Wu3; Chen, Zhenghan4; Su, Houcheng5; Wang, Huan6; Gong, Zhiguo5
2024-03-25
Conference Name38th AAAI Conference on Artificial Intelligence, AAAI 2024
Source PublicationProceedings of the AAAI Conference on Artificial Intelligence
Volume38
Issue8
Pages8283-8291
Conference Date20 February 2024through 27 February 2024
Conference PlaceVancouver
Abstract

Sequential Recommendation plays a significant role in daily recommendation systems, such as e-commerce platforms like Amazon and Taobao. However, even with the advent of large models, these platforms often face sparse issues in the historical browsing records of individual users due to new users joining or the introduction of new products. As a result, existing sequence recommendation algorithms may not perform well. To address this, sequence-based data augmentation methods have garnered attention. Existing sequence enhancement methods typically rely on augmenting existing data, employing techniques like cropping, masking prediction, random reordering, and random replacement of the original sequence. While these methods have shown improvements, they often overlook the exploration of the deep embedding space of the sequence. To tackle these challenges, we propose a Sparse Enhanced Network (SparseEnNet), which is a robust adversarial generation method. SparseEnNet aims to fully explore the hidden space in sequence recommendation, generating more robust enhanced items. Additionally, we adopt an adversarial generation method, allowing the model to differentiate between data augmentation categories and achieve better prediction performance for the next item in the sequence. Experiments have demonstrated that our method achieves a remarkable 4-14% improvement over existing methods when evaluated on the real-world datasets. (https://github.com/junyachen/SparseEnNet).

DOI10.1609/aaai.v38i8.28669
URLView the original
Language英語English
Scopus ID2-s2.0-85189625615
Fulltext Access
Citation statistics
Document TypeConference paper
CollectionDEPARTMENT OF COMPUTER AND INFORMATION SCIENCE
Affiliation1.College of Computer Science and Software Engineering, Shenzhen University, China
2.School of Cyber Science and Engineering, Huazhong University of Science of Technology, China
3.College of Computer and Information, Hohai University, China
4.Microsoft (China) Co., Ltd., China
5.State Key Laboratory of Internet of Things for Smart City, University of Macau, Macao
6.College of Informatics, Huazhong Agricultural University, China
Recommended Citation
GB/T 7714
Chen, Junyang,Zou, Guoxuan,Zhou, Pan,et al. Sparse Enhanced Network: An Adversarial Generation Method for Robust Augmentation in Sequential Recommendation[C], 2024, 8283-8291.
APA Chen, Junyang., Zou, Guoxuan., Zhou, Pan., Yirui, Wu., Chen, Zhenghan., Su, Houcheng., Wang, Huan., & Gong, Zhiguo (2024). Sparse Enhanced Network: An Adversarial Generation Method for Robust Augmentation in Sequential Recommendation. Proceedings of the AAAI Conference on Artificial Intelligence, 38(8), 8283-8291.
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