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Exploring online consumer experiences and experiential emotions offered by travel websites that accept cryptocurrency payments
Luo, Jian Ming1; Hu, Zongwei2; Law, Rob3
2024-05-01
Source PublicationInternational Journal of Hospitality Management
ABS Journal Level3
ISSN0278-4319
Volume119Pages:103721
Abstract

Digital marketers are becoming increasingly aware of people's online consumer experiences owing to the increasing popularity of online consumption. Exceptional online consumer experiences and memorable encounters are crucial. Although the use of cryptocurrency payments has become a new area for online website business growth, research on the experiential attributes of online travel websites supporting cryptocurrency payments is still lacking. The current research utilized text analytics and sentiment analysis to analyze reviews from seven online travel websites that accept cryptocurrency payments. This study identified 17 online experience topics and examine their relationship with ratings. Thereafter, perform emotional analysis in the comments. This research aimed to clarify the experiential aspects and emotional responses associated with online travel websites that accept cryptocurrency payments, ultimately contributing to a profound understanding of consumer experiences in this domain. Result provides new insights into the online experiences of online travel websites that accept cryptocurrency payments and contributes to theoretical and practical implications in this field.

KeywordCryptocurrencies Payment Latent Dirichlet Allocation Analysis Online Customer Experience Online Travel Websites Sentiment Analysis
DOI10.1016/j.ijhm.2024.103721
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:001187982200001
PublisherELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND
Scopus ID2-s2.0-85185513929
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Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
ASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorHu, Zongwei
Affiliation1.School of Liberal Arts, Macau University of Science and Technology, Macau, China
2.Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau, China
3.Asia-Pacific Academy of Economics and Management, Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macau, China
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Luo, Jian Ming,Hu, Zongwei,Law, Rob. Exploring online consumer experiences and experiential emotions offered by travel websites that accept cryptocurrency payments[J]. International Journal of Hospitality Management, 2024, 119, 103721.
APA Luo, Jian Ming., Hu, Zongwei., & Law, Rob (2024). Exploring online consumer experiences and experiential emotions offered by travel websites that accept cryptocurrency payments. International Journal of Hospitality Management, 119, 103721.
MLA Luo, Jian Ming,et al."Exploring online consumer experiences and experiential emotions offered by travel websites that accept cryptocurrency payments".International Journal of Hospitality Management 119(2024):103721.
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