Residential College | false |
Status | 已發表Published |
TrustRank: A Cold-Start tolerant recommender system | |
Haitao Zou1; Zhiguo Gong1; Nan Zhang2; Wei Zhao1; Jingzhi Guo1 | |
2013-06-21 | |
Source Publication | Enterprise Information Systems |
ABS Journal Level | 2 |
ISSN | 1751-7575 |
Volume | 9Issue:2Pages:117-138 |
Other Abstract | The explosive growth of the World Wide Web leads to the fast advancing development of e-commerce techniques. Recommender systems, which use personalised information filtering techniques to generate a set of items suitable to a given user, have received considerable attention. User- and item-based algorithms are two popular techniques for the design of recommender systems. These two algorithms are known to have Cold-Start problems, i.e., they are unable to effectively handle Cold-Start users who have an extremely limited number of purchase records. In this paper, we develop TrustRank, a novel recommender system which handles the Cold-Start problem by leveraging the user-trust networks which are commonly available for e-commerce applications. A user-trust network is formed by friendships or trust relationships that users specify among them. While it is straightforward to conjecture that a user-trust network is helpful for improving the accuracy of recommendations, a key challenge for using user-trust network to facilitate Cold-Start users is that these users also tend to have a very limited number of trust relationships. To address this challenge, we propose a pre-processing propagation of the Cold-Start users’ trust network. In particular, by applying the personalised PageRank algorithm, we expand the friends of a given user to include others with similar purchase records to his/her original friends. To make this propagation algorithm scalable to a large amount of users, as required by real-world recommender systems, we devise an iterative computation algorithm of the original personalised TrustRank which can incrementally compute trust vectors for Cold-Start users. We conduct extensive experiments to demonstrate the consistently improvement provided by our proposed algorithm over the existing recommender algorithms on the accuracy of recommendations for Cold-Start users. |
Keyword | Cold-start Recommender System Trust Trustrank |
DOI | 10.1080/17517575.2013.804587 |
URL | View the original |
Indexed By | SCIE |
Language | 英語English |
WOS Research Area | Computer Science |
WOS Subject | Computer Science, Information Systems |
WOS ID | WOS:000345065900001 |
Scopus ID | 2-s2.0-84911395933 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF COMPUTER AND INFORMATION SCIENCE Faculty of Science and Technology |
Corresponding Author | Zhiguo Gong |
Affiliation | 1.Department of Computer and Information Science, Faculty of Science and Technology, University of Macau, Macau; 2.Department of Computer Science, The George Washington University, Washington, USA |
First Author Affilication | Faculty of Science and Technology |
Corresponding Author Affilication | Faculty of Science and Technology |
Recommended Citation GB/T 7714 | Haitao Zou,Zhiguo Gong,Nan Zhang,et al. TrustRank: A Cold-Start tolerant recommender system[J]. Enterprise Information Systems, 2013, 9(2), 117-138. |
APA | Haitao Zou., Zhiguo Gong., Nan Zhang., Wei Zhao., & Jingzhi Guo (2013). TrustRank: A Cold-Start tolerant recommender system. Enterprise Information Systems, 9(2), 117-138. |
MLA | Haitao Zou,et al."TrustRank: A Cold-Start tolerant recommender system".Enterprise Information Systems 9.2(2013):117-138. |
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