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TrustRank: A Cold-Start tolerant recommender system
Haitao Zou1; Zhiguo Gong1; Nan Zhang2; Wei Zhao1; Jingzhi Guo1
2013-06-21
Source PublicationEnterprise Information Systems
ABS Journal Level2
ISSN1751-7575
Volume9Issue:2Pages:117-138
Other Abstract

The explosive growth of the World Wide Web leads to the fast advancing development of e-commerce techniques. Recommender systems, which use personalised information filtering techniques to generate a set of items suitable to a given user, have received considerable attention. User- and item-based algorithms are two popular techniques for the design of recommender systems. These two algorithms are known to have Cold-Start problems, i.e., they are unable to effectively handle Cold-Start users who have an extremely limited number of purchase records. In this paper, we develop TrustRank, a novel recommender system which handles the Cold-Start problem by leveraging the user-trust networks which are commonly available for e-commerce applications. A user-trust network is formed by friendships or trust relationships that users specify among them. While it is straightforward to conjecture that a user-trust network is helpful for improving the accuracy of recommendations, a key challenge for using user-trust network to facilitate Cold-Start users is that these users also tend to have a very limited number of trust relationships. To address this challenge, we propose a pre-processing propagation of the Cold-Start users’ trust network. In particular, by applying the personalised PageRank algorithm, we expand the friends of a given user to include others with similar purchase records to his/her original friends. To make this propagation algorithm scalable to a large amount of users, as required by real-world recommender systems, we devise an iterative computation algorithm of the original personalised TrustRank which can incrementally compute trust vectors for Cold-Start users. We conduct extensive experiments to demonstrate the consistently improvement provided by our proposed algorithm over the existing recommender algorithms on the accuracy of recommendations for Cold-Start users.

KeywordCold-start Recommender System Trust Trustrank
DOI10.1080/17517575.2013.804587
URLView the original
Indexed BySCIE
Language英語English
WOS Research AreaComputer Science
WOS SubjectComputer Science, Information Systems
WOS IDWOS:000345065900001
Scopus ID2-s2.0-84911395933
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Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF COMPUTER AND INFORMATION SCIENCE
Faculty of Science and Technology
Corresponding AuthorZhiguo Gong
Affiliation1.Department of Computer and Information Science, Faculty of Science and Technology, University of Macau, Macau;
2.Department of Computer Science, The George Washington University, Washington, USA
First Author AffilicationFaculty of Science and Technology
Corresponding Author AffilicationFaculty of Science and Technology
Recommended Citation
GB/T 7714
Haitao Zou,Zhiguo Gong,Nan Zhang,et al. TrustRank: A Cold-Start tolerant recommender system[J]. Enterprise Information Systems, 2013, 9(2), 117-138.
APA Haitao Zou., Zhiguo Gong., Nan Zhang., Wei Zhao., & Jingzhi Guo (2013). TrustRank: A Cold-Start tolerant recommender system. Enterprise Information Systems, 9(2), 117-138.
MLA Haitao Zou,et al."TrustRank: A Cold-Start tolerant recommender system".Enterprise Information Systems 9.2(2013):117-138.
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