Mobile Internet, Internet of things, big data, cloud computing, intelligent human-computer interaction and artificial intelligence algorithms jointly promote the development of current media platforms and systems in the direction of intelligence. In the development process of media intelligence, social information communication system turns to online social information communication system.The application of intelligent algorithm in the field of new media communication is a human-computer interaction (HCI)which uses artificial intelligence (AI)and machine learning to improve user experience.It can be used in various applications, such as social network, search engine optimization, recommendation system and so on.The main advantage of using artificial intelligence in human-computer interaction is that it can help users obtain more relevant information with less effort. When you use AI tools instead of manual processes,the process becomes faster and easier.This can also reduce costs by reducing the labor hours required to achieve the desiredgoals