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The Friend-Number Paradox
Si, Kao; Dai, Xianchi; Wyer Jr., Robert
2018-06
PublisherProceedings of the European Marketing Academy
Document TypeConference proceedings
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorSi, Kao
AffiliationThe Chinese University of Hong Kong
Recommended Citation
GB/T 7714
Si, Kao,Dai, Xianchi,Wyer Jr., Robert. The Friend-Number Paradox[C]:Proceedings of the European Marketing Academy, 2018.
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