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What is Unique in the Brains of Frontline Employees? A Structural Neuroimaging Study
CHARK CHI HANG1; Glenn McCartney2
2023-08
Source PublicationJOURNAL OF TRAVEL RESEARCH
ABS Journal Level4
ISSN0047-2875
Volume63Issue:6Pages:1335-1352
Abstract

Picking up nuances of facial expression is a crucial part of frontline employee–guest interaction, yet little is known about its neurocognitive mechanism. We use a neuroimaging approach to explore the individual differences in cognitive processing style of front-of-house (FoH) employees by comparing their brain structures with those back-of-house (BoH). A voxel-based morphometry analysis of 63 senior hotel executives’ brain images reveals that the grey matter volume in the occipital and fusiform face areas of FoH employees is greater than that of BoH employees and does not depend on the length of frontline experience. These regions have been implicated in facial expression recognition that is critical to the success in frontline roles. Our findings support the social brain hypothesis. To support sophisticated social cognition, resources are diverted to brain development associated with facial expression recognition. This development trajectory follows deferred adaptation, rather than conditional adaptation, proposed in developmental evolutionary psychology.

KeywordNeurotourism Structural Brain Difference Magnetic Resonance Imaging Facial Expression Recognition Frontline Employee
DOI10.1177/0047287523119060
URLView the original
Indexed BySSCI
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:001060477100001
PublisherSAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, CA 91320
Scopus ID2-s2.0-85170565132&doi
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionINSTITUTE OF COLLABORATIVE INNOVATION
Faculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorCHARK CHI HANG; Glenn McCartney
Affiliation1.Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macao
2.Centre for Cognitive and Brain Sciences, University of Macau, Avenida da Universidade, Taipa, Macao
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration;  University of Macau
Recommended Citation
GB/T 7714
CHARK CHI HANG,Glenn McCartney. What is Unique in the Brains of Frontline Employees? A Structural Neuroimaging Study[J]. JOURNAL OF TRAVEL RESEARCH, 2023, 63(6), 1335-1352.
APA CHARK CHI HANG., & Glenn McCartney (2023). What is Unique in the Brains of Frontline Employees? A Structural Neuroimaging Study. JOURNAL OF TRAVEL RESEARCH, 63(6), 1335-1352.
MLA CHARK CHI HANG,et al."What is Unique in the Brains of Frontline Employees? A Structural Neuroimaging Study".JOURNAL OF TRAVEL RESEARCH 63.6(2023):1335-1352.
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