Residential College | false |
Status | 已發表Published |
Bronze Prize. The 29th China International Advertising Festival - Great Wall Award in Advertising Academic Research Competition, China Advertising Association, Beijing, China | |
Source Publication | The 29th China International Advertising Festival - Great Wall Award in Advertising Academic Research Competition |
Award Level | 三等獎 Third Prize |
Subtype | 國家獎National Awards |
LEONG LAM PO![]() | |
2022-12-01 | |
Contributor | Leong Lampo ; Yang Chao |
Abstract | Bronze Prize. The 29th China International Advertising Festival - Great Wall Award in Advertising Academic Research Competition, China Advertising Association, Beijing, China (12/2022. Chao Yang and Lampo Leong [Liang Lan-bo, Corresponding Author]: “Glocalization Expression in International Brand Image Design.” The Great Wall Award is the only advertising award approved by China’s State Department and is praised by the industry as the top prize in advertising research. The Great Wall Award is a competition for academic research in advertising and the entries must be academic research papers published in domestic and international academic journals or books published by domestic and international publishing houses between 1/1/2021 and 1/9/2022. Only 10 Prizes are awarded.) 中國北京中國廣告協會主辦“第29屆中國國際廣告節——長城獎廣告學術類別作品大賽”銅獎(12/2022年;楊超、梁藍波 [通訊作者]:《國際品牌形象設計的“融民族性”表達》。長城獎是唯一經國務院批准的商業廣告獎項,被業內人士譽為“廣告之巔看長城”。長城獎為廣告學術研究搭建權威平臺,對學術研究進行定期總結,本次比賽項目必須為2021年1月1日至2022年9月1日在國內國際學術期刊發表的論文或國內外出版社出版的著作等具有學術價值的研究成果,金、銀、銅獎共十名。) |
Document Type | Award |
Collection | DEPARTMENT OF COMMUNICATION |
Affiliation | University of Macau |
Recommended Citation GB/T 7714 | LEONG LAM PO. Bronze Prize. The 29th China International Advertising Festival - Great Wall Award in Advertising Academic Research Competition, China Advertising Association, Beijing, China[Z]. 國家獎National Awards. 三等獎 Third Prize, 2022. |
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