How users' emotional connectedness to Facebook and WeChat influences their attitudes towards Facebook and WeChat advertisements in Macao

UM > Faculty of Social Sciences > DEPARTMENT OF COMMUNICATION

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	How users' emotional connectedness to Facebook and WeChat influences their attitudes towards Facebook and WeChat advertisements in Macao
	Li, Xiaoqin; Lam, Lai San
	2023-07
Conference Name	The 2023 AMS World Marketing Congress (WMC)
Conference Date	11-14 July, 2023
Conference Place	Canterbury, Kent, UK
Country	UK
Document Type	Conference paper
Collection	DEPARTMENT OF COMMUNICATION Faculty of Social Sciences
Affiliation	University of Macau
First Author Affilication	University of Macau
Recommended Citation GB/T 7714	Li, Xiaoqin,Lam, Lai San. How users' emotional connectedness to Facebook and WeChat influences their attitudes towards Facebook and WeChat advertisements in Macao[C], 2023.
APA	Li, Xiaoqin., & Lam, Lai San (2023). How users' emotional connectedness to Facebook and WeChat influences their attitudes towards Facebook and WeChat advertisements in Macao. .

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