Although there may be no singular definition of what “popular culture” is, Moody (2010) notes three characteristics that appear in most definitions: (a) popular culture is usually asso- ciated with mass media (especially “free” media like radio or television); (b) popular culture is consumer-oriented and mass consumption frequently entails that consumers are “fans” of performers, products and/or genres; and (c) popular culture—like most expressions of consumer culture—is increasingly globalized. As situated practice the language of popular culture not only expresses “sets of beliefs about language” (Silverstein, 1979, p. 193), but more broadly ideology that “penetrates the whole fabric of societies or communities and results in normalised, naturalised patterns of thought and behaviour” (Blommaert, 2005, p. 159). Language in popular culture, then, is designed to appeal commercially to consumers by referencing and articulating language ideologies that justify particular uses of language.