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Status已發表Published
A Review of the Effect of Message Source Attractiveness on Persuasion
Pornpitakpan, C.; Fu, S. F.
2011-08-01
Source PublicationThe Eighth Annual Conference of JMS China Marketing Science Conference Proceedings
Pages78-79
Publication PlaceGuangzhou, China
PublisherSun Yat-sen University
Language英語English
The Source to ArticlePB_Publication
PUB ID7337
Document TypeConference paper
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorPornpitakpan, C.
Recommended Citation
GB/T 7714
Pornpitakpan, C.,Fu, S. F.. A Review of the Effect of Message Source Attractiveness on Persuasion[C], Guangzhou, China:Sun Yat-sen University, 2011, 78-79.
APA Pornpitakpan, C.., & Fu, S. F. (2011). A Review of the Effect of Message Source Attractiveness on Persuasion. The Eighth Annual Conference of JMS China Marketing Science Conference Proceedings, 78-79.
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