| Residential College | false |
| Status | 已發表Published |
| Destination marketing using festivals in Macau: Relationships between festival performance quality, experiential quality, visitor satisfaction, corporate image and behavioral intention | |
Jiang, J. Y. K ; Choe, J. Y. J
| |
| 2022-12 | |
| Source Publication | Tourism Marketing In East and Southeast Asia |
| Publisher | CABI |
| Pages | 151-174 |
| DOI | 10.1079/9781800622166.0009 |
| ISBN | 978-1-80062-216-6 |
| Fulltext Access | |
| Citation statistics | |
| Document Type | Book chapter |
| Collection | DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
| Corresponding Author | Jiang, J. Y. K; Choe, J. Y. J |
| Affiliation | University of Macau |
| First Author Affilication | University of Macau |
| Recommended Citation GB/T 7714 | Jiang, J. Y. K,Choe, J. Y. J. Destination marketing using festivals in Macau: Relationships between festival performance quality, experiential quality, visitor satisfaction, corporate image and behavioral intention[M]. Tourism Marketing In East and Southeast Asia:CABI, 2022, 151-174. |
| APA | Jiang, J. Y. K., & Choe, J. Y. J (2022). Destination marketing using festivals in Macau: Relationships between festival performance quality, experiential quality, visitor satisfaction, corporate image and behavioral intention. Tourism Marketing In East and Southeast Asia, 151-174. |
| Files in This Item: | There are no files associated with this item. | |||||
Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.
Edit Comment