Residential College | false |
Status | 已發表Published |
Social Network Analytic-Based Online Counterfeit Seller Detection using User Shared Images | |
Cheung, Ming1; Sun, Weiwei2; She, James3; Zhou, Jiantao2 | |
2023-01-05 | |
Source Publication | ACM Transactions on Multimedia Computing, Communications and Applications |
ISSN | 1551-6857 |
Volume | 19Issue:1 |
Abstract | Selling counterfeit online has become a serious problem, especially with the advancement of social media and mobile technology. Instead of investigating the products directly, one can only check the images, tags annotated by the sellers on the images, or the price to decide if a seller sells counterfeits. One of the ways to detect counterfeit sellers is to investigate their social graphs, in which counterfeit sellers show different behaviour in network measurements, such as those in centrality and EgoNet. However, social graphs are not easily accessible. They may be kept private by the operators, or there are no connections at all. This article proposes a framework to detect counterfeit sellers using their connection graphs discovered from their shared images. Based on 153 K shared images from Taobao, it is proven that counterfeit sellers have different network behaviours. It is observed that the network measurements follow Beta function well. Those distributions are formulated to detect counterfeit sellers by the proposed framework, which is 60% better than approaches using classification. |
Keyword | Counterfeit Seller Detection Deep Learning Social Network Analytic |
DOI | 10.1145/3524135 |
URL | View the original |
Indexed By | SCIE |
Language | 英語English |
WOS Research Area | Computer Science |
WOS Subject | Computer Science, Information Systems ; Computer Science, Software Engineering ; Computer Science, Theory & Methods |
WOS ID | WOS:000927167400023 |
Publisher | ASSOC COMPUTING MACHINERY1601 Broadway, 10th Floor, NEW YORK, NY 10019-7434 |
Scopus ID | 2-s2.0-85148046861 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | Faculty of Science and Technology THE STATE KEY LABORATORY OF INTERNET OF THINGS FOR SMART CITY (UNIVERSITY OF MACAU) DEPARTMENT OF COMPUTER AND INFORMATION SCIENCE |
Corresponding Author | Zhou, Jiantao |
Affiliation | 1.Social Face Limited,Hong Kong 2.Department of Computer and Information Science,Faculty of Science and Technology,State Key Laboratory of Internet of Things for Smart City,University of Macau,Macao 3.HKUST-NIE Social Media Lab,Hong Kong |
Corresponding Author Affilication | Faculty of Science and Technology |
Recommended Citation GB/T 7714 | Cheung, Ming,Sun, Weiwei,She, James,et al. Social Network Analytic-Based Online Counterfeit Seller Detection using User Shared Images[J]. ACM Transactions on Multimedia Computing, Communications and Applications, 2023, 19(1). |
APA | Cheung, Ming., Sun, Weiwei., She, James., & Zhou, Jiantao (2023). Social Network Analytic-Based Online Counterfeit Seller Detection using User Shared Images. ACM Transactions on Multimedia Computing, Communications and Applications, 19(1). |
MLA | Cheung, Ming,et al."Social Network Analytic-Based Online Counterfeit Seller Detection using User Shared Images".ACM Transactions on Multimedia Computing, Communications and Applications 19.1(2023). |
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