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Social Network Analytic-Based Online Counterfeit Seller Detection using User Shared Images
Cheung, Ming1; Sun, Weiwei2; She, James3; Zhou, Jiantao2
2023-01-05
Source PublicationACM Transactions on Multimedia Computing, Communications and Applications
ISSN1551-6857
Volume19Issue:1
Abstract

Selling counterfeit online has become a serious problem, especially with the advancement of social media and mobile technology. Instead of investigating the products directly, one can only check the images, tags annotated by the sellers on the images, or the price to decide if a seller sells counterfeits. One of the ways to detect counterfeit sellers is to investigate their social graphs, in which counterfeit sellers show different behaviour in network measurements, such as those in centrality and EgoNet. However, social graphs are not easily accessible. They may be kept private by the operators, or there are no connections at all. This article proposes a framework to detect counterfeit sellers using their connection graphs discovered from their shared images. Based on 153 K shared images from Taobao, it is proven that counterfeit sellers have different network behaviours. It is observed that the network measurements follow Beta function well. Those distributions are formulated to detect counterfeit sellers by the proposed framework, which is 60% better than approaches using classification.

KeywordCounterfeit Seller Detection Deep Learning Social Network Analytic
DOI10.1145/3524135
URLView the original
Indexed BySCIE
Language英語English
WOS Research AreaComputer Science
WOS SubjectComputer Science, Information Systems ; Computer Science, Software Engineering ; Computer Science, Theory & Methods
WOS IDWOS:000927167400023
PublisherASSOC COMPUTING MACHINERY1601 Broadway, 10th Floor, NEW YORK, NY 10019-7434
Scopus ID2-s2.0-85148046861
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Citation statistics
Document TypeJournal article
CollectionFaculty of Science and Technology
THE STATE KEY LABORATORY OF INTERNET OF THINGS FOR SMART CITY (UNIVERSITY OF MACAU)
DEPARTMENT OF COMPUTER AND INFORMATION SCIENCE
Corresponding AuthorZhou, Jiantao
Affiliation1.Social Face Limited,Hong Kong
2.Department of Computer and Information Science,Faculty of Science and Technology,State Key Laboratory of Internet of Things for Smart City,University of Macau,Macao
3.HKUST-NIE Social Media Lab,Hong Kong
Corresponding Author AffilicationFaculty of Science and Technology
Recommended Citation
GB/T 7714
Cheung, Ming,Sun, Weiwei,She, James,et al. Social Network Analytic-Based Online Counterfeit Seller Detection using User Shared Images[J]. ACM Transactions on Multimedia Computing, Communications and Applications, 2023, 19(1).
APA Cheung, Ming., Sun, Weiwei., She, James., & Zhou, Jiantao (2023). Social Network Analytic-Based Online Counterfeit Seller Detection using User Shared Images. ACM Transactions on Multimedia Computing, Communications and Applications, 19(1).
MLA Cheung, Ming,et al."Social Network Analytic-Based Online Counterfeit Seller Detection using User Shared Images".ACM Transactions on Multimedia Computing, Communications and Applications 19.1(2023).
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