UM  > Faculty of Social Sciences
Residential Collegefalse
Status即將出版Forthcoming
Complementary Media Use for Health Information Seeking and the Role of Health Orientation: A Survey Study in India
Jiang, Shaohai1; Liu, Piper Liping2
2022-11-15
Source PublicationJOURNAL OF HEALTH COMMUNICATION
ISSN1081-0730
Volume27Issue:9Pages:624-632
Abstract

Mass media are offering numerous ways to obtain health information. As people are facing with a plethora of media sources, it is important to investigate how they navigate and select multiple media sources in the process of searching for health information. With the basis of the channel complementarity theory, the current study aims to explore the patterns of media complementarity for health information seeking in the context of India. Our survey study among 1,005 participants in India showed that media complementarity did not occur within print media (e.g., newspaper, book, magazine) or within broadcast media (e.g., television and radio), but existed between these two categories of media. Also, the Internet had some complementary relationships with both print media and broadcast media. Besides, users’ health orientation served as a moderating factor that strengthened the media complementarity. The theoretical and practical implications were also discussed.

DOI10.1080/10810730.2022.2148020
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaCommunication ; Information Science & Library Science
WOS SubjectCommunication ; Information Science & Library Science
WOS IDWOS:000884258900001
PublisherTAYLOR & FRANCIS INC, 530 WALNUT STREET, STE 850, PHILADELPHIA, PA 19106
Scopus ID2-s2.0-85142211620
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionFaculty of Social Sciences
DEPARTMENT OF COMMUNICATION
Corresponding AuthorJiang, Shaohai
Affiliation1.Department of Communications and New Media, National University of Singapore, Singapore
2.Department of Communication, University of Macau, Macao
Recommended Citation
GB/T 7714
Jiang, Shaohai,Liu, Piper Liping. Complementary Media Use for Health Information Seeking and the Role of Health Orientation: A Survey Study in India[J]. JOURNAL OF HEALTH COMMUNICATION, 2022, 27(9), 624-632.
APA Jiang, Shaohai., & Liu, Piper Liping (2022). Complementary Media Use for Health Information Seeking and the Role of Health Orientation: A Survey Study in India. JOURNAL OF HEALTH COMMUNICATION, 27(9), 624-632.
MLA Jiang, Shaohai,et al."Complementary Media Use for Health Information Seeking and the Role of Health Orientation: A Survey Study in India".JOURNAL OF HEALTH COMMUNICATION 27.9(2022):624-632.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Jiang, Shaohai]'s Articles
[Liu, Piper Liping]'s Articles
Baidu academic
Similar articles in Baidu academic
[Jiang, Shaohai]'s Articles
[Liu, Piper Liping]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Jiang, Shaohai]'s Articles
[Liu, Piper Liping]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.