| Residential College | false |
| Status | 已發表Published |
| Green marketing in marketing and related fields: Theoretical roots, research trajectories, and research themes | |
Wang Shaoshan; Liu TC(劉丁己) 
| |
| 2022-10 | |
| Conference Name | 2022 INFORMS Annual Meeting |
| Conference Date | October 16-19, 2022 |
| Conference Place | Indiana Convention Center, Marriott Downtown and JW Marriott Hotel, Indianapolis |
| Country | USA |
| Abstract | Highlighting the important role of marketing in encouraging green marketing and related research, this study presents a review of the academic literature from an overview that examines its necessary and continuance. In the process of the analysis, this study develops a comprehensive framework for figuring out current research stage and further research directions. This study deploys a bibliometric analysis of academic articles collected from the WoS database from January 1991 to October 2021 (all years in the WoS), and performance citation analysis, co-citation analysis, and burst citations analysis. It proposes some further research directions by providing provoking conclusions. |
| Indexed By | 其他 |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING Faculty of Business Administration |
| Affiliation | 1.UM 2.UM |
| Recommended Citation GB/T 7714 | Wang Shaoshan,Liu TC. Green marketing in marketing and related fields: Theoretical roots, research trajectories, and research themes[C], 2022. |
| APA | Wang Shaoshan., & Liu TC (2022). Green marketing in marketing and related fields: Theoretical roots, research trajectories, and research themes. . |
| Files in This Item: | There are no files associated with this item. | |||||
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