| Status | 已發表Published |
| Perceptions of Media Functions and Processing of News: Analysis of Audience in a Chinese Metropolitan | |
| Li, X. Q. | |
| 2011-02-01 | |
| Source Publication | Asian Journal of Communication
 |
| ISSN | 0129-2986 (paper) |
| Pages | 47-68 |
| Abstract | Audience members carry expectations and judgment of media prior to using them. On the assumption that perceptions have broad socio-political antecedents and audience cognitive consequences, this study specifies a model to examine the relationships among social demographics, perceived media functions and evaluation of media performance, attention to newspaper and television news, and information processing strategies. Telephone interviews of a probability sample of 1000 Guangzhou residents provided first-hand data for analyses. We found that media judgment and information processing are multi-dimensional concepts and their theoretical connections are non-trivial. Variances in media assessment made no difference in people’s habit of reading between the lines, but predicted differentially to critical and non-reflective reading of media content. |
| Keyword | media effect survey mainland China information theories |
| URL | View the original |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 5788 |
| Document Type | Journal article |
| Collection | DEPARTMENT OF COMMUNICATION |
| Recommended Citation GB/T 7714 | Li, X. Q.. Perceptions of Media Functions and Processing of News: Analysis of Audience in a Chinese Metropolitan[J]. Asian Journal of Communication, 2011, 47-68. |
| APA | Li, X. Q..(2011). Perceptions of Media Functions and Processing of News: Analysis of Audience in a Chinese Metropolitan. Asian Journal of Communication, 47-68. |
| MLA | Li, X. Q.."Perceptions of Media Functions and Processing of News: Analysis of Audience in a Chinese Metropolitan".Asian Journal of Communication (2011):47-68. |
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