| Status | 已發表Published |
| 都市受眾的傳媒使用與傳媒功能認知：以廣州為個案 | |
| Alternative Title | Media use and perceived media functions of metropolitan audiences: The case of Guangzhou. |
Li, X. Q. ; Guo, S.Guo
| |
| 2013-10-01 | |
| Source Publication | 傳播與社會學刊
 |
| ISSN | 1992-1985 |
| Pages | 75-100 |
| Abstract | This research study separates audience perceived media functions into two conceptually distinct and yet empirically closely connected dimensions: normative/expected roles and actual performance. Using data from a random sample survey of 1,000 Guangzhou residents, we tested individuals' media consumption patterns and information processing strategies. Factor analysis shows there are three types of perceptions of media functions: “tongue of the mass,” “monitor of the power,” and “negative perceptions.” The three frames of reference exhibit very different demographic characteristics and paths of influence on information use and processing. |
| Keyword | audience information processing perceived media functions media |
| Language | 其他語言Others |
| The Source to Article | PB_Publication |
| PUB ID | 11243 |
| Document Type | Journal article |
| Collection | DEPARTMENT OF COMMUNICATION |
| Corresponding Author | Li, X. Q. |
| Recommended Citation GB/T 7714 | Li, X. Q.,Guo, S.Guo. 都市受眾的傳媒使用與傳媒功能認知：以廣州為個案[J]. 傳播與社會學刊, 2013, 75-100. |
| APA | Li, X. Q.., & Guo, S.Guo (2013). 都市受眾的傳媒使用與傳媒功能認知：以廣州為個案. 傳播與社會學刊, 75-100. |
| MLA | Li, X. Q.,et al."都市受眾的傳媒使用與傳媒功能認知：以廣州為個案".傳播與社會學刊 (2013):75-100. |
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