Reading together, profit together? A case study of media convergence at Bingodu

UM > Faculty of Social Sciences > DEPARTMENT OF COMMUNICATION

Status	已發表Published
	Reading together, profit together? A case study of media convergence at Bingodu
	Li, X. Q.; Gong, X.J.
	2016-12-01
Source Publication	1st PRSC & 9th PRAD Conference Proceedings
Pages	98-100
Publication Place	Hong Kong
Publisher	Hong Kong Baptist University
Abstract	This study addresses the media innovation of Bingodu, a news APP affiliated to South Metropolis Daily, a popular market oriented newspaper, in the context of media convergence to investigate what is a viable business model for a news APP. Through the participant observation accompanied with in-depth interviews conducted with the staff of the organization, this study showed that under the leadership of the pioneering legacy news media, Bingodu dedicated itself to a new field of mobile media. In the APP, senior editing and technologies are combined in the content production; external incentive, marketing and interactivity are the three factors affecting user attention. A viable new media business models might be provided in support of a sound system of journalism in the future. This study might provide some referential significance for other legacy news media organizations also in pursuit of media transformation.
Keyword	news APP media convergence innovation business model case study
Language	英語English
The Source to Article	PB_Publication
PUB ID	39765
Document Type	Conference paper
Collection	DEPARTMENT OF COMMUNICATION
Recommended Citation GB/T 7714	Li, X. Q.,Gong, X.J.. Reading together, profit together? A case study of media convergence at Bingodu[C], Hong Kong:Hong Kong Baptist University, 2016, 98-100.
APA	Li, X. Q.., & Gong, X.J. (2016). Reading together, profit together? A case study of media convergence at Bingodu. 1st PRSC & 9th PRAD Conference Proceedings, 98-100.

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