新媒體衝擊波下的澳門立法會選舉：數據與分析

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Status	已發表Published
	新媒體衝擊波下的澳門立法會選舉：數據與分析
	Li, X. Q.; Chen, H. L.
	2017-12-15
Source Publication	澳門研究
ISSN	0872-8526
Pages	25-33
Abstract	移動互聯網時代，新媒體、尤其是社交媒體在全球社會與政治領域正發揮著愈加強大的作用，本研究即意在探討2017年9月舉行的澳門立法會選舉中新媒體所發揮的作用。結合傳媒與網絡資訊、網絡數據挖掘以及隨機抽樣電話調查數據，我們發現，雖然長期以來，澳門傳統社團的影響力和內部維繫的效力很大程度上決定了參選人的成敗，然而隨著互聯網滲透率的進一步提高，年輕人及非建制派年輕議員將挾新媒體的影響力在立法會異軍突起。長期而言，無論是建制派還是非建制派，學會和善用新媒體將是立法會競爭中不可忽視的生存之道。 In the mobile internet age, new media, especially social media have been playing a more and more important role in the social and political spheres world widely. This study intended to explore the impact of new media in the Legislative Election of Macau in September 2017. Combined with media and internet information, big data and random sampling of telephone survey data, we found that although the influence of Macau traditional social communities and organizations and the effectiveness of their internal maintenance to a large extent determine the success or failure of candidates. However, as the penetration rate of the internet has increased in Macau, more black horses in the young generation will come to a new force in the Legislative Election with the impact of new media. In the long term, to learn how to use of new media, especially social media, will be a viable way to survive in the competition of the Legislative Council both to the establishment and the non-establishment.
Keyword	互聯網滲透臉書網絡數據分析電話調查折疊社會澳門立法會選舉
Language	其他語言Others
The Source to Article	PB_Publication
PUB ID	39615
Document Type	Journal article
Collection	DEPARTMENT OF COMMUNICATION
Recommended Citation GB/T 7714	Li, X. Q.,Chen, H. L.. 新媒體衝擊波下的澳門立法會選舉：數據與分析[J]. 澳門研究, 2017, 25-33.
APA	Li, X. Q.., & Chen, H. L. (2017). 新媒體衝擊波下的澳門立法會選舉：數據與分析. 澳門研究, 25-33.
MLA	Li, X. Q.,et al."新媒體衝擊波下的澳門立法會選舉：數據與分析".澳門研究 (2017):25-33.

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