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Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market
Chen, X. Y.; Chen, X.; Zhou, K.Z.
2014-06-01
Source PublicationProceedings of Academy of International Business (AIB) Annual Meeting
AbstractThis article examines how strategic orientation and foreign parent control jointly affect differentiation capability building of international joint ventures (IJVs) in an emerging market. With a multisource data set of IJVs in China, the authors find that technology and customer orientations have a positive effect on IJV differentiation capability and that such effects are contingent on foreign parent control. Technology orientation leads to stronger differentiation capability when foreign equity control is higher or operational control is greater. In contrast, customer orientation is more beneficial for differentiation capability building when foreign operational control is lower or social control is greater.
KeywordStrategic Orientation Control Capability IJVs China
URLView the original
Language英語English
The Source to ArticlePB_Publication
PUB ID16220
Document TypeConference paper
CollectionUniversity of Macau
Recommended Citation
GB/T 7714
Chen, X. Y.,Chen, X.,Zhou, K.Z.. Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market[C], 2014.
APA Chen, X. Y.., Chen, X.., & Zhou, K.Z. (2014). Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market. Proceedings of Academy of International Business (AIB) Annual Meeting.
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