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Understanding Clusters of Tourist Behavior Associations Using Network Analysis
Fan, W.1; Fong, K. C.2; Li, G.3,4; Law, R.1
2019-11-18
Source PublicationInternational Journal of Hospitality & Tourism Administration
ISSN1525-6480
Volume22Issue:5Pages:502-523
Abstract

Identifying tourists’ associated behaviors enables industry practitioners to design suitable and efficient marketing strategies for different tourist groups. This study proposes the use of the relationships between tourists and their behaviors for constructing networks, and the adoption of the community detection method for clustering tourist behavior networks. With this approach, tourists’ behaviors can be clustered and visually investigated. Moreover, the evolution of groups of behaviors can be analyzed for obtaining insights into the origin of differences among different tourist groups. Survey data of visitors to Macao are used as a case study, and results provide valuable insights into tourists’ behaviors.

KeywordNetwork Analysis Community Structure Tourist Behavior
DOI10.1080/15256480.2019.1692752
URLView the original
Indexed ByESCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000709991600002
The Source to ArticlePB_Publication
Scopus ID2-s2.0-85075236078
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Document TypeJournal article
CollectionFaculty of Business Administration
Corresponding AuthorFan, W.
Affiliation1.School of Hotel Tourism Management, The Hong Kong Polytechnic University, Hong Kong
2.Faculty of Business Administration, University of Macau, Macao
3.School of Information Technology, Deakin University, Geelong, Australia
4.Xinjiang Technical Institute of Physics and Chemistry, Chinese Academy of Sciences, Urumqi, China
Recommended Citation
GB/T 7714
Fan, W.,Fong, K. C.,Li, G.,et al. Understanding Clusters of Tourist Behavior Associations Using Network Analysis[J]. International Journal of Hospitality & Tourism Administration, 2019, 22(5), 502-523.
APA Fan, W.., Fong, K. C.., Li, G.., & Law, R. (2019). Understanding Clusters of Tourist Behavior Associations Using Network Analysis. International Journal of Hospitality & Tourism Administration, 22(5), 502-523.
MLA Fan, W.,et al."Understanding Clusters of Tourist Behavior Associations Using Network Analysis".International Journal of Hospitality & Tourism Administration 22.5(2019):502-523.
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