Residential College | false |
Status | 已發表Published |
Understanding Clusters of Tourist Behavior Associations Using Network Analysis | |
Fan, W.1; Fong, K. C.2; Li, G.3,4; Law, R.1 | |
2019-11-18 | |
Source Publication | International Journal of Hospitality & Tourism Administration |
ISSN | 1525-6480 |
Volume | 22Issue:5Pages:502-523 |
Abstract | Identifying tourists’ associated behaviors enables industry practitioners to design suitable and efficient marketing strategies for different tourist groups. This study proposes the use of the relationships between tourists and their behaviors for constructing networks, and the adoption of the community detection method for clustering tourist behavior networks. With this approach, tourists’ behaviors can be clustered and visually investigated. Moreover, the evolution of groups of behaviors can be analyzed for obtaining insights into the origin of differences among different tourist groups. Survey data of visitors to Macao are used as a case study, and results provide valuable insights into tourists’ behaviors. |
Keyword | Network Analysis Community Structure Tourist Behavior |
DOI | 10.1080/15256480.2019.1692752 |
URL | View the original |
Indexed By | ESCI |
Language | 英語English |
WOS Research Area | Social Sciences - Other Topics |
WOS Subject | Hospitality, Leisure, Sport & Tourism |
WOS ID | WOS:000709991600002 |
The Source to Article | PB_Publication |
Scopus ID | 2-s2.0-85075236078 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | Faculty of Business Administration |
Corresponding Author | Fan, W. |
Affiliation | 1.School of Hotel Tourism Management, The Hong Kong Polytechnic University, Hong Kong 2.Faculty of Business Administration, University of Macau, Macao 3.School of Information Technology, Deakin University, Geelong, Australia 4.Xinjiang Technical Institute of Physics and Chemistry, Chinese Academy of Sciences, Urumqi, China |
Recommended Citation GB/T 7714 | Fan, W.,Fong, K. C.,Li, G.,et al. Understanding Clusters of Tourist Behavior Associations Using Network Analysis[J]. International Journal of Hospitality & Tourism Administration, 2019, 22(5), 502-523. |
APA | Fan, W.., Fong, K. C.., Li, G.., & Law, R. (2019). Understanding Clusters of Tourist Behavior Associations Using Network Analysis. International Journal of Hospitality & Tourism Administration, 22(5), 502-523. |
MLA | Fan, W.,et al."Understanding Clusters of Tourist Behavior Associations Using Network Analysis".International Journal of Hospitality & Tourism Administration 22.5(2019):502-523. |
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