| Residential College | false |
| Status | 已發表Published |
| The Different Impacts of Inter- versus Intra-Personal Comparison Outcomes on Self-Evaluation and Goal Pursuit | |
Si, Kao1  ; Dai, Xianchi2
| |
| 2015-10 | |
| Publisher | Advances in Consumer Research |
| Publication Place | Duluth, MN, USA |
| Conference Name | The Annual Conference of the Association for Consumer Research |
| Conference Place | New Orleans, LA |
| Conference Date | 01/10/2015-04/10/2015 |
| Country | USA |
| Abstract | We propose and show that inter-personal success has greater positive effect on self-evaluation and goal pursuit than intra-personal success whereas intra-personal failure is more devastating on self-evaluation and goal pursuit than inter-personal failure. The strengths of these effects depend on the comparison outcome’s implication for goal attainment. |
| URL | View the original |
| Volume | 43 |
| Pages | 807 |
| Language | 英語English |
| Document Type | Conference proceedings |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Si, Kao |
| Affiliation | 1.Chinese University of Hong Kong, China 2.Chinese University of Hong Kong, China |
| Recommended Citation GB/T 7714 | Si, Kao,Dai, Xianchi. The Different Impacts of Inter- versus Intra-Personal Comparison Outcomes on Self-Evaluation and Goal Pursuit[C]. Duluth, MN, USA:Advances in Consumer Research, 2015. |
| Files in This Item: | Download All | |||||
| File Name/Size | Publications | Version | Access | License | ||
| 2015_ACR_The Differe（198KB） | 会议录 | 开放获取 | CC BY-NC-SA | View Download | ||
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