| Residential College | false |
| Status | 已發表Published |
| The Friend-Number Paradox | |
Si, Kao1  ; Dai, Xianchi2; Wyer Jr., Robert3
| |
| 2017-10 | |
| Publisher | Advances in Consumer Research |
| Publication Place | Duluth, MN, USA |
| Conference Name | The Annual Conference of the Association for Consumer Research |
| Conference Place | San Diego, CA |
| Conference Date | 26/10/2017-29/10/2017 |
| Country | USA |
| Abstract | We show that individuals expect others to be more likely to make friends with them when they have a larger versus smaller number of friends. Others, however, exhibit preferences that are diametrically opposed to this intuitive expectation. We coin it the friend-number paradox and study its underlying mechanism. |
| URL | View the original |
| Volume | 45 |
| Pages | 885-887 |
| Language | 英語English |
| Document Type | Conference proceedings |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Si, Kao |
| Affiliation | 1.The Chinese University of Hong Kong 2.Chinese University of Hong Kong, China 3.Chinese University of Hong Kong, China |
| Recommended Citation GB/T 7714 | Si, Kao,Dai, Xianchi,Wyer Jr., Robert. The Friend-Number Paradox[C]. Duluth, MN, USA:Advances in Consumer Research, 2017. |
| Files in This Item: | Download All | |||||
| File Name/Size | Publications | Version | Access | License | ||
| 2017_ACR_The Friend-（715KB） | 会议录 | 开放获取 | CC BY-NC-SA | View Download | ||
Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.
Edit Comment