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When Scarcity Mind-set Promotes Prosocial Behaviours: A Waste Reduction Perspective
Wang, Xue1; Dai, Xianchi2; Si, Kao3
2019-10
PublisherAdvances in Consumer Research
Publication PlaceDuluth, MN, USA
Conference NameThe Annual Conference of the Association for Consumer Research
Conference PlaceAtlanta, GA
Conference Date17/10/2019-19/10/2020
CountryUSA
Abstract

Scarcity has been found to increase self-interestedness and decrease prosocial propensity. In contrast, the current research demonstrates that inducing scarcity mind-set makes people be more concerned about waste reduction and when a waste concern is present, people under a scarcity mind-set tend to make prosocial decisions to avoid waste

URLView the original
Volume47
Pages903-904
Language英語English
Document TypeConference proceedings
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorWang, Xue
Affiliation1.Chinese University of Hong Kong, China
2.Chinese University of Hong Kong, China
3.University of Macau, China
Recommended Citation
GB/T 7714
Wang, Xue,Dai, Xianchi,Si, Kao. When Scarcity Mind-set Promotes Prosocial Behaviours: A Waste Reduction Perspective[C]. Duluth, MN, USA:Advances in Consumer Research, 2019.
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