| Residential College | false |
| Status | 已發表Published |
| Publicity as Justification | |
Si, Kao1  ; Dai, Xianchi2
| |
| 2020-10 | |
| Publisher | Advances in Consumer Research |
| Publication Place | Duluth, MN, USA |
| Conference Name | The Annual Conference of the Association for Consumer Research |
| Conference Place | Paris |
| Conference Date | 1/10/2020 - 4/10/2020 |
| Country | France |
| Abstract | Whereas public displays of negative behaviors are undesirable, we show a counter-intuitive positive effect of publicity on people's inferences and evaluations of apparently negative behaviors. Observers evaluate an apparently negative behavior more favorably when it is done publicly than privately. Our results support an expectation-disconfirmation mechanism of the current effect. |
| URL | View the original |
| Volume | 48 |
| Pages | 478-479 |
| Language | 英語English |
| Document Type | Conference proceedings |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Si, Kao |
| Affiliation | 1.University of Macau 2.Chinese University of Hong Kong, China |
| First Author Affilication | University of Macau |
| Recommended Citation GB/T 7714 | Si, Kao,Dai, Xianchi. Publicity as Justification[C]. Duluth, MN, USA:Advances in Consumer Research, 2020. |
| Files in This Item: | Download All | |||||
| File Name/Size | Publications | Version | Access | License | ||
| 2020_ACR_Publicity a（343KB） | 会议录 | 开放获取 | CC BY-NC-SA | View Download | ||
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