| Status | 已發表Published |
| 中国研发导向型制药企业外部资源整合行为探究 | |
Yu, WX ; Hu, H.  ; Shi, LW; Wang, YT
| |
| 2011-02-01 | |
| Source Publication | 科技進步與對策
 |
| ISSN | 1001-7348 |
| Pages | 85-89 |
| Abstract | The pharmaceutical companies should integrate external R&D and marketing resource effectively in development process. According to the given situation of Chinese pharmaceutical industry, two typical Chinese R&D oriented pharmaceutical companies have shown different intergration behavior. The case study indicates that Chinese pharmaceutical companies should determine integration purpose in accordance with development patterns, then find out resource requirement and formulate integrate strategy. |
| Keyword | marketing R&D pharmaceutical |
| Language | 其他語言Others |
| The Source to Article | PB_Publication |
| PUB ID | 6171 |
| Document Type | Journal article |
| Collection | Institute of Chinese Medical Sciences |
| Corresponding Author | Hu, H. |
| Recommended Citation GB/T 7714 | Yu, WX,Hu, H.,Shi, LW,等. 中国研发导向型制药企业外部资源整合行为探究[J]. 科技進步與對策, 2011, 85-89. |
| APA | Yu, WX., Hu, H.., Shi, LW., & Wang, YT (2011). 中国研发导向型制药企业外部资源整合行为探究. 科技進步與對策, 85-89. |
| MLA | Yu, WX,et al."中国研发导向型制药企业外部资源整合行为探究".科技進步與對策 (2011):85-89. |
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