How Value Can be Co-created through CSR in Controversial Industry: Evidence from

UM > Faculty of Business Administration > DEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT

Status	已發表Published
	How Value Can be Co-created through CSR in Controversial Industry: Evidence from
	Noronha, C.; Sio, S; Guan, J
	2018-12-04
Source Publication	International Conference on Tourism and Retail Management 2018 (TRMC)
Abstract	Purpose The objective of this paper is to explore the answer of the question that how to create value through CSR disclosure in a typical controversial sector, gaming tourism industry. In addition, the paper also investigates how industry players use CSR disclosure as an effective communication channel to maximize the transparency, built trust with their stakeholders and in turn bring positive social value to the society. Design/methodology/approach This research applied content analysis method and collected data from annual reports and corporate website of all gaming operators from 2011 to 2015. The results are also tied to the related contents in the government’s report on gaming tourism industry. Further analysis is conducted based on the public statistical data for exploring and quantifying the social value co-created by the industry players along with their variety stakeholder groups. Findings Findings of the research show that sustainability of the enterprises in gaming tourism industry is built with the participation of variety stakeholder groups, like consumers/customers, government, community, suppliers, employees. CSR disclosure becomes an important media that fuels the pride, trust, and consistency of the members of the value chain. It also suggests working together with the stakeholders can live up to the values that companies promised and ultimately supports sustainability. Originality/value The extant co-creation literature mainly focuses on the interaction between firm and their consumers. This paper extends the topic to other stakeholder groups, such as community, employee, government and etc. In addition, this is one of the first studies on value co-creation via CSR disclosure based on companies in gaming tourism industry, especially in a region under “one country, two systems”. Last but not least, the paper is pioneering in exploring how companies use CSR reporting to whiten their image and restore social value from gaming operation, the typical controversial sector integrated with tourism business.
Keyword	CSR controversial industry gaming tourism industry Macao sustainability
Language	英語English
The Source to Article	PB_Publication
PUB ID	44619
Document Type	Conference paper
Collection	DEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT
Recommended Citation GB/T 7714	Noronha, C.,Sio, S,Guan, J. How Value Can be Co-created through CSR in Controversial Industry: Evidence from[C], 2018.
APA	Noronha, C.., Sio, S., & Guan, J (2018). How Value Can be Co-created through CSR in Controversial Industry: Evidence from. International Conference on Tourism and Retail Management 2018 (TRMC).

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