The efficiency of obtaining accurate knowledge in the WWW is becoming more important than ever. It is therefore a critical issue for the Web to precisely understand the semantic meaning of the words or phrases chosen by users as well as to accurately locate the user's requirements. This article focuses on two approaches, CCAA and LCAA, which can help the user acquire knowledge in ontological knowledge community of Semantic Web. It describes concepts and definitions about context-awareness as well as content-awareness, and then brings forward an awareness model in ontological knowledge routing. A proper instance running in this tentative model is also provided in this article. © Springer-Verlag Berlin Heidelberg 2005.