| Status | 已發表Published |
| A Bibliometric Analysis about Social Class in Marketing | |
Wang, S. ; Liu, T. C.
| |
| 2021-11-01 | |
| Source Publication | Proceedings of The Australian and New Zealand Marketing Academy 2021 Annual Conference
 |
| Publication Place | Melbourne |
| Publisher | The Australian and New Zealand Marketing Academy |
| Abstract | This study investigated the current study of social class and provided further research agenda in the marketing discipline. Based on the bibliometric analysis, this study performed cocitation, network visualization through co-occurrence data, and hierarchical cluster analysis; and qualitatively evaluated the research domain (January 1980 – June 2021). This study found that research of social class was clustered in two dimensions, i.e., internal and external aspects of individuals. The content analysis found that consumption could enhance individuals’ wellbeing in the internal aspect. Products and services focusing on individuals themselves may shape their sense of power, and culture could balance class inequality. Furthermore, the social class factor also raised problems. The external aspect suggests reducing economic and educational inequality policies. |
| Keyword | social class bibliometric analysis network visualization |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 62295 |
| Document Type | Conference paper |
| Collection | CENTRE FOR CONTINUING EDUCATION |
| Recommended Citation GB/T 7714 | Wang, S.,Liu, T. C.. A Bibliometric Analysis about Social Class in Marketing[C], Melbourne:The Australian and New Zealand Marketing Academy, 2021. |
| APA | Wang, S.., & Liu, T. C. (2021). A Bibliometric Analysis about Social Class in Marketing. Proceedings of The Australian and New Zealand Marketing Academy 2021 Annual Conference. |
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