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Status已發表Published
新生品牌:打造澳門原創新品牌
Alternative TitleNew brand: Establishing new brands in Macau
Liu, T. C.
2018-05-01
Source Publication創業攻略-實戰篇(3):品牌澳門-中小企創新之路
Publication Place澳門
PublisherHappymacao 出版社
Pages1-11
Abstract回歸以來,博彩旅遊業一直佔據著澳門經濟支柱的龍頭地位。近幾年澳門尋求產業適度多元化發展,考慮到本澳土地以及各方面的資源有限,發展本土原創品牌、打造品牌效應,或可成為謀求經濟多元發展的一種嶄新渠道。
Keyword澳門 原創 本土 新品牌
Language其他語言Others
ISBN9789996564772
The Source to ArticlePB_Publication
PUB ID37080
Document TypeBook chapter
CollectionCENTRE FOR CONTINUING EDUCATION
Recommended Citation
GB/T 7714
Liu, T. C.. 新生品牌:打造澳門原創新品牌[M]. 創業攻略-實戰篇(3):品牌澳門-中小企創新之路, 澳門:Happymacao 出版社, 2018, 1-11.
APA Liu, T. C..(2018). 新生品牌:打造澳門原創新品牌. 創業攻略-實戰篇(3):品牌澳門-中小企創新之路, 1-11.
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